Build Your Own DSP
We help clients build their own DSP solution with platform design, development, integrations, and go-live, and full source code made available to your team.
Our Expertise
Launch Smarter DSP & SSP Businesses
Comprehensive programmatic consulting, from platform selection and custom DSP, SSP, and DMP builds with source code handover, to RTB architecture, AI optimization, and global partnership activation.
Demand Side
Own Your Stack
DSP Consulting
Build and scale high-performance demand-side platforms with independent vendor guidance, ROI-driven execution, or a custom DSP we engineer for you, with full source code made available to your team.
White-Label DSP Setup
End-to-end platform evaluation, licensing, customization, and go-live support for new DSP businesses.
Media Buying Optimization
Campaign architecture, bid floors, frequency capping, and creative testing frameworks for maximum ROAS.
Traffic Scaling
Global exchange connectivity, budget pacing, and geo-expansion strategies for sustainable DSP growth.
AI Bidding Optimization
Custom ML bid models, win-rate prediction, and real-time decisioning engines integrated into your stack.
ROI Optimization
Attribution modeling, waste analysis, and performance tuning across display, video, and mobile channels.
Affiliate Media Buying
Performance campaign structures, offer optimization, and compliance frameworks for affiliate networks.
Supply Side
Own Your Stack
SSP Consulting
Maximize publisher yield with enterprise monetization strategy and supply path optimization, or launch a custom SSP we build for you with source code transferred to your organization.
Build Your Own SSP
We help clients build their own SSP solution with publisher monetization, header bidding, and supply onboarding, and full source code made available to your team.
White-Label SSP Setup
End-to-end platform evaluation, licensing, customization, and go-live support for new SSP businesses.
Publisher Monetization
Full revenue stack design, direct, programmatic, and hybrid models tailored to your inventory.
Yield Optimization
Floor price modeling, demand prioritization, and dynamic allocation for eCPM growth.
Header Bidding Strategy
Prebid.js configuration, wrapper setup, timeout tuning, and bidder management.
Supply Onboarding
Exchange integrations, ads.txt/app-ads.txt, sellers.json, and inventory quality controls.
Data
Own Your Stack
DMP & Data Solutions
Audience and identity strategy, plus custom DMP builds where we develop your data platform and deliver source code for full control of your data stack.
Build Your Own DMP
We help clients build their own DMP solution with audience segmentation, data onboarding, and identity pipelines, and full source code made available to your team.
Audience Segmentation
Segment design, taxonomy, and cross-platform activation for precision targeting across programmatic channels.
MAID Mapping & Identity Graph
Mobile advertising ID resolution, cross-device identity graphs, and persistent audience stitching at scale.
First-Party Data Strategy
CRM, site, and app data collection roadmaps aligned to growth goals and privacy requirements.
Data Onboarding & Activation
Ingest first- and third-party data, match identities, and activate audiences in DSP and partner ecosystems.
AI Audience Intelligence
ML-driven propensity scoring, lookalike modeling, and dynamic segment refresh for smarter targeting.
Data Clean Rooms
Privacy-safe collaboration environments for matched audiences without exposing raw partner data.
Consent & Privacy Compliance
GDPR, CCPA, and consent management framework integration across your data and activation stack.
Cross-Channel Attribution
Unified measurement and attribution across display, video, mobile, and CTV campaigns.
Data Monetization
Publisher and network data productization strategies with compliant packaging and pricing models.
CDP Integrations
Connect customer data platforms to DMP, DSP, analytics, and marketing automation workflows.
Real-Time Data Pipelines
Streaming ingestion, event buses, and sub-second segment updates for live campaign decisioning.
Infrastructure
Own Your Stack
RTB Infrastructure
End-to-end RTB infrastructure from custom platform builds and bidder development to OpenRTB, supply and demand integrations, and real-time optimization.
Build Your Own RTB Platform
We help clients build their own RTB platform with auction engine, bidder stack, and bidstream infrastructure, and full source code made available to your team.
Bidder Development
Custom bidder logic, adapters, and campaign decisioning for demand-side and exchange platforms.
OpenRTB Integration
Full OpenRTB 2.x implementation for bid requests, responses, VAST, native, and video auctions.
Supply Partner Integration
SSP and publisher onboarding with ads.txt, sellers.json, and inventory validation workflows.
Demand Partner Onboarding
DSP and buyer integration, seat setup, certification, and traffic activation for your exchange.
Bidstream Processing
High-throughput auction pipelines, QPS management, and event-driven bidstream architecture.
AI Bid Optimization
ML models for bid price, win rate, and media waste reduction in real-time auctions.
Fraud Prevention
IVT detection, bot filtering, and invalid traffic blocking integrated at bid time.
User Sync & Identity Resolution
Cookie sync, UID2, and cross-partner identity mapping for addressable programmatic.
Header Bidding Integration
Prebid, wrapper configuration, and server-side bidding for publisher monetization stacks.
PMP & Deal ID Setup
Private marketplace deals, PG and PMP workflows, and Deal ID management at scale.
Real-Time Analytics
Live dashboards for fill rate, latency, revenue, and bidstream health monitoring.
CTV & Video RTB
Connected TV and video auction support, VAST delivery, and pod-based bidding.
Infrastructure Scaling
Horizontal scaling, multi-region deployment, and high-availability RTB architecture.
Latency Optimization
Sub-100ms auction paths, timeout tuning, and edge network optimization for RTB.
Fraud Prevention
Ad Fraud Solutions
Protect programmatic spend with IVT detection, bot mitigation, brand safety, and AI-powered fraud intelligence across the bidstream.
IVT Detection
Detect invalid traffic across display, video, mobile, and CTV with pre-bid and post-bid signals.
Bot Detection & Mitigation
Identify automated traffic, emulators, and scripted sessions before media spend occurs.
Click Fraud Prevention
Block suspicious click patterns, click injection, and click spam at the source.
Install Fraud Detection
Protect app install campaigns from SDK spoofing, fake installs, and attribution fraud.
Domain & App Spoofing Protection
Verify declared domains and app bundles against actual rendered inventory and supply paths.
Supply Path Optimization
Reduce shady resellers and compress supply path for cleaner, more transparent monetization.
Brand Safety & Suitability
Content classification, blocklists, and suitability rules to protect brand reputation.
Viewability Measurement
MRC-aligned viewability tracking and threshold enforcement for media quality assurance.
Geo & Proxy Fraud Detection
Flag VPN, datacenter, and geo-mismatch traffic outside your target markets.
Device Fingerprinting
Device-level signals to detect duplicate, emulated, and farmed devices across campaigns.
AI Risk Scoring
Machine learning risk scores for impressions, clicks, and installs evaluated in real time.
Pre-Bid Fraud Filtering
Block high-risk bids before auction completion to protect media budget and ROI.
Post-Bid Analysis
Deep inspection of won impressions for retroactive fraud detection and reconciliation.
Publisher Traffic Quality Audits
Periodic audits of publisher inventory, referral chains, and historical fraud rates.
Ads.txt & Sellers.json Compliance
Authorized seller validation and supply chain transparency across programmatic partners.
Real-Time Threat Intelligence
Live fraud feeds, blocklists, and anomaly alerting integrated across your ad stack.
Fraud Analytics Dashboard
Unified reporting on IVT rates, blocked spend, savings, and emerging threat trends.
Artificial Intelligence
AI Integration for AdTech
Embed machine learning, LLMs, and autonomous agents across bidding, audiences, fraud, creatives, and ad operations.
AI-Powered Bid Optimization
ML bid engines that optimize price, win rate, and ROI in real-time programmatic auctions.
Predictive Audience Modeling
Propensity models, lookalikes, and dynamic segments for precision audience targeting.
AI Fraud Detection
Anomaly detection for IVT, bots, and suspicious patterns across impressions and clicks.
LLM Integration
Large language models embedded in reporting, QA, trafficking, and ad operations workflows.
AI Campaign Optimization
Automated pacing, budget allocation, and creative rotation engineered for ROAS.
AI Copilot for Traders
Natural language assistants for media buyers and trading desk operators.
Contextual Targeting AI
Page-level and content-aware targeting without reliance on third-party cookies.
Bidstream Intelligence
Real-time insights on auction dynamics, competition, and high-opportunity inventory zones.
Generative AI for Ad Creatives
Auto-generated and variant-tested display, video, and native creative assets at scale.
AI Agents for Ad Operations
Autonomous agents for trafficking, monitoring, alerts, and campaign remediation.
Real-Time Decisioning Engine
Sub-100ms inference pipelines for bid, fraud, and budget decisions in the auction path.
Conversational Analytics
Query your programmatic data in plain language and get instant, actionable answers.
Computer Vision for Creative Compliance
Automated brand safety and policy checks on images, video frames, and ad assets.
AI Data Enrichment
Enhance first-party and bidstream data with predicted attributes, scores, and signals.
Custom AI Model Development
Bespoke model design, training, deployment, and MLOps tailored to your AdTech stack.
Partnerships
Demand & Supply Partnerships
Activate demand and supply growth through partner onboarding, integrations, marketplace development, and global expansion strategy.
Demand Partner Onboarding
DSP and buyer onboarding, seat certification, and campaign activation for your platform.
Supply Partner Acquisition
Recruit SSPs, publishers, and inventory sources to grow your marketplace or network.
SSP & DSP Integrations
Technical and commercial integration across demand and supply platforms at scale.
Publisher Development
Publisher outreach, onboarding programs, and yield growth initiatives.
Agency & Trading Desk Partnerships
Connect agencies and trading desks to your demand stack and inventory opportunities.
Header Bidding Partnerships
Prebid and wrapper partnerships that expand publisher monetization and scale.
PMP & Deal ID Enablement
Private marketplace setup and Deal ID activation with strategic buyers.
Exchange Connectivity
Ad exchange and marketplace connectivity across global display, video, and mobile inventory.
Supply Path Optimization
Reduce unnecessary resellers and optimize supply path for publishers and buyers.
Yield Management Consulting
eCPM, floor price, and waterfall strategy for sustainable revenue maximization.
Data Partnership Enablement
Data provider and DMP partnerships for audience activation and targeting scale.
CTV & Video Partnerships
Connected TV and video supply and demand partnership development programs.
White-Label Marketplace Development
Launch branded programmatic marketplaces and partner-ready trading environments.
International Market Expansion
Geo expansion strategy and partner recruitment across new regional markets.
Revenue Growth Strategy
Holistic monetization and partnership roadmaps engineered for scalable growth.